Why Shadow AI Slips Past Security
Why Shadow AI Slips Past SecurityShadow AI is already inside. The tools sit in browsers and sidebars. Employees paste snippets of code, customer notes, even legal language into chatbots that were never vetted. The answers look helpful. The risk hides in the copy and paste. Data leaves the building without a ticket. Logs do not show it. Policies never saw it. By the time a leak becomes visible, the trail is cold.
IT leaders keep asking the same question. How do you govern what you cannot see? You start by naming it. Shadow AI covers any AI use that bypasses purchase, security review, or monitoring. That includes SaaS chat tools, browser extensions, model endpoints wired into internal scripts, and clever “personal assistants” someone installed on a work laptop. Each of those entry points can move sensitive information to third parties. Some keep prompts. Others store outputs. Many train on uploaded files. You cannot make a clean audit if you do not control any of that. [Read more…]
Your reputation is already online, whether you manage it or not. For most people, it starts with a quick search. They see your name, your location, and your Google Business rating. Those stars tell a story before you get a chance to speak. They shape perception instantly.
Most business owners think of Google Reviews as a trust tool, not a search tool. They picture customers glancing at the stars, maybe reading a few lines, and then deciding whether to call. That part is true, but it’s only half the story. Reviews can influence how you show up in search results, and the way you display them on your own site can make that effect stronger.
Some business owners have moved on. They chase TikTok trends, pay for placements in curated directories, and ask customers to leave reviews on niche platforms most people have never heard of. Yelp gets love from restaurants. TripAdvisor still holds sway for travel. But somehow, Google gets treated like old news. It’s useful for maps, sure, but often overlooked when it comes to customer reviews.
When someone searches for your business, Google shows them everything—your name, your hours, your map location, and, maybe most importantly, your reviews. Those little yellow stars carry real weight. One bad review can plant a seed of doubt. A string of five-star ratings can tip a visitor into becoming a customer. People trust what other people say. And Google, for better or worse, has become the place where those opinions live.