Your reputation is already online, whether you manage it or not. For most people, it starts with a quick search. They see your name, your location, and your Google Business rating. Those stars tell a story before you get a chance to speak. They shape perception instantly.

A five-star average signals reliability. A handful of recent positive reviews makes you look active and engaged. A string of old or unanswered complaints creates doubt. People trust other people, and reviews give them a shortcut to deciding whether you are worth their time. [Read more…]