You work hard for good reviews. You earn them one customer at a time. They land on your Google Business profile for everyone to see. And then… you stick a link in your footer and call it a day.

That’s the problem. Too many businesses treat reviews like a checkbox. As long as the score looks good on Google, they think the job is done. Meanwhile, the most convincing words about your business are locked away where only searchers will see them. If a potential customer lands on your website from anywhere else — a referral link, a marketing email, a direct type-in — those reviews are invisible. [Read more…]