You work hard for good reviews. You earn them one customer at a time. They land on your Google Business profile for everyone to see. And then… you stick a link in your footer and call it a day.
That’s the problem. Too many businesses treat reviews like a checkbox. As long as the score looks good on Google, they think the job is done. Meanwhile, the most convincing words about your business are locked away where only searchers will see them. If a potential customer lands on your website from anywhere else — a referral link, a marketing email, a direct type-in — those reviews are invisible.
A static badge or generic widget does not make the most of them. It tells visitors you have reviews but does nothing to show what people actually say. It blends into the background. Worse, it’s often stuck in a design that clashes with the rest of the site, making it feel like an afterthought.
Your best reviews should be part of the story you tell on your own pages. They should be where visitors see them naturally — in your homepage flow, on service pages, even near your calls to action. They should match your site’s style so they feel like part of the experience, not something pasted in from somewhere else.
That’s why we built CustomView: Display Reviews Your Way for Google Reviews. It takes the reviews you have already earned and puts you in control of how they appear. You choose the layout. You decide which reviews to feature. You make them part of the design instead of a bolt-on. The plugin is free and available on WordPress.org.
Your reviews are proof. They are sales copy you did not have to write. They are the moments your customers decided you were worth recommending. If you are hiding them behind a badge, you are leaving that value on the table. Show them off the right way and they will work every day, for every visitor, without you having to lift a finger.
