Apple’s next-gen Siri isn’t arriving at WWDC 2025—and likely won’t be ready for quite a while. Despite splashy ads last year teasing a major AI overhaul, the promised upgrade remains stuck in development.

Internally, Apple’s AI efforts have been chaotic. Senior leadership, including Software Engineering head Craig Federighi, initially saw little value in chasing generative AI. That changed only after ChatGPT’s release in late 2022. Executives quickly shifted gears, hoping to pack iOS 18 with AI-driven tools. [Read more…]