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Meta Makes AI Chats Fuel Ads; And You Can’t Opt Out (in the U.S.)

October 3, 2025 by Edward Silha

Meta is rolling out a sweeping change to how it handles user data. Beginning December 16, interactions with its AI chat tools, whether text or voice, will feed into content recommendations and ad targeting across Facebook, Instagram, and WhatsApp. And in the U.S., users will have no way to opt out.

On October 7, Meta will begin notifying users that their AI interactions will influence recommendations. But the initial notice is vague, saying only, “Learn how Meta will use your info in new ways to personalize your experience.” Users must click through to see the part about AI. Meta says the omission is not deliberate. A spokesperson insists the AI connection becomes clear immediately after the notice opens. [Read more…]

Filed Under: AI, Blog, Tech In General Tagged With: ad personalization, AI chat data, digital surveillance, Facebook, Instagram, Meta, privacy rights, targeted ads, WhatsApp

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