Facebook Instant Articles (FIA), a key competitor to Google’s AMP product, load faster than AMP. But publishers see three times as many AMP articles viewed per day than FIA articles.
This comes hot on the heels of a stream of encouraging news on AMP from the Google I/O keynotes, presented by VP product management Rahul Roy-Chowdhury and Malte Ubl, creator and tech lead of the AMP Project. These included:
- There are now 2 billion AMP pages from over 900,000 domains, as of May 2017. A year ago there were 125 million AMP pages.
- An average AMP page loads in less than a second and uses ten times less data than a normal mobile page.
- AMP supporters and partners include Twitter, Tumblr, Qzone, Weibo, Pinterest, LinkedIn, Bing, Feedly, Nuzzle.
- AliExpress reduced load times by 36% with AMP, helping to increase orders by 10.5% and conversion rates by 27%.