Having your own website and running it through good rankings is quite an accomplishment. Obviously, there are webmasters who resort to adopting various ethical and unethical ways to boost their site ranking. However, establishing rankings without facing Google Penalties can be a steep hill to climb.
One of the most common ways of boosting website rankings is through link building. A great link-building strategy makes sure that your website is receiving ample amount of traffic through all the inbound and outbound links present on your site and other websites that you are exchanging links with. However, a lot of sites end up getting penalized by Google for these links or their performance.
Google Penalties are a serious disadvantage for your business website and an advantage for your competition. What are the Google Link penalties exactly and how can one avoid them when implementing new link strategies? [Read more…]