Google recently announced that it will be expanding its hate-speech policy for publishers that use the company’s ad network.
It’s an effort to address concerns about ads funding inappropriate content online. While Google is constantly updating its policies, this particular update could have a significant impact on the way digital marketers select clients.
It also raises an important question for SEO companies: do we have a role to play in combating harmful content online? And how should we go about navigating Google’s new policies if so? [Read more…]